Sainsbury's Loyalty
program

sainsburysthumb

DesignStudio UK
Senior Product designer

Senior Brand designer

Helped DesignStudio London scope out the approach and the look and feel for Sainsbury's new loyalty programme. 
Repurposed the famous Sainsbury's illustrated animal designs from the bags to create refreshed brand assets and relatable personas for user stories. Created a proposal for a loyalty app inline with MVP principles, but with focus on individual moments of surprise and delight. A new efficient and engaging loyalty programme targeting audiences of all ages.

bag

Animal personas

4 Customer personas were developed based on Sainsbury's very popular sustainable illustrated animal bags.
Animal characters were aligned with customers buying habits data fetched from the loyalty card purchasing information.
Inline with MVP principles 4 main profiles were created.  Fred the Elephant, Will the Turtle, Jiffy the Squirrel and Alfonso the Peacock

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App concept offering engaging features to get the most out of Sainsbury's shopping experience, using the data of customers spending at the stores, to personalize offers.

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Playful AR concept on the app for adults & kids to try out together. The users either have to find physical clues in the stores like stickers of their  animals to reveal more clues, or certain designated products, that earn extra discounts or more points.

The process


DISCOVERY

• Finding the user needs
• Objectives of the app
• Mapping out the use journey
• Scoping out functional specifications
• Identifying brand legacy attributes
•Artifact analysis
• Behavioural mapping


DEFINITION

• Mapping out the use journey

• Scoping out functional specifications
• Development of app flows to facilitate user tasks, defining how the user interacts with app functionality
• Developing low to mid fidelity wireframes to validate intuitive user interactions with the app
• Aligning with the project scope
• Defining brand expression


DEVELOPMENT


• Ideations and refinement
• Developing high fidelity components, elements into consistent design system
• Character development
• Developing mid fidelity prototype and testing it with sentation of information to facilitate understanding
• Design of interface elements to facilitate user interaction with functionality


DELIVERY

• 4 adaptable Sainsbury's animals personas
• Modular character adaptations accross various brand touch points
• High fidelity loyalty app prototype
• AR Prototype animations
• High volume pitch document


Get in touch

Let's talk — valuzytejustina@gmail.com
Linkedin ☞ 

Let's talk — valuzytejustina@gmail.com
Linkedin ☞ 

Let's talk — hi@valuzyte.com

Let's talk — valuzytejustina@gmail.com
Linkedin ☞ 

London 💂

All copyrights for imagery and designs are entirely owned by the respective clients or collaborators they represent. No ownership is claimed.