Reed.co.uk
Reed
Product Design
Design direction
UX, UI
Brand design,
Brand expression
Product Design
Design direction
UX, UI
Brand design,
Brand expression
I joined Splendid Unlimited as Creative lead & Senior Product designer. A hybrid role with a focus on improving the overreaching brand expression through all Reed's products. Working closely with UX lead, and the internal Reed's team, the goal was to make Reed a to-go tool for continous career improvement. That included creating reasons & value to comeback to the platform, once already successfully employed, providing continous feedback from both employee and employer sides ultimately facilitating growth on both sides. Aside from direct business goals, another objective for the business was to optimize workflows and reduce design debt through the adoption of Design Systems. By maintaining consistency Reed's internal design team would graudally spend less time on new individual components and would ultimately focus on solving bigger picture problems to enpower the user. Technical teams could now create reusable components with inherited styles that can be updated with ease.
I joined Splendid Unlimited as Creative lead & Senior Product designer. A hybrid role with a focus on improving the overreaching brand expression through all Reed's products. Working closely with UX lead, and the internal Reed's team, the goal was to make Reed a to-go tool for continous career improvement. That included creating reasons & value to comeback to the platform, once already successfully employed, providing continous feedback from both employee and employer sides ultimately facilitating growth on both sides. Aside from direct business goals, another objective for the business was to optimize workflows and reduce design debt through the adoption of Design Systems. By maintaining consistency Reed's internal design team would graudally spend less time on new individual components and would ultimately focus on solving bigger picture problems to enpower the user. Technical teams could now create reusable components with inherited styles that can be updated with ease.
I worked closely with the core team to define and formalise the look and feel and build out a modular system that supported the editorial direction, giving free rein when building out content and transactional pages.
I worked closely with the core team to define and formalise the look and feel and build out a modular system that supported the editorial direction, giving free rein when building out content and transactional pages.
As a lot of traffic is driven to the job-ad pages offsite, the value proposition had to be made clear for new users. As with the entire platform - the strategy was to provide a more holistic experience for candidates on their journey to employment. We've intoduced a number of ux & brand expression strategies. The page blends relevant editorial content and courses with the actual job description and an in-depth match breakdown module, that also provides immediate feedback and concrete suggestions on what the candidate could improve on their resume or application to be more attractive for the employer.
As a lot of traffic is driven to the job-ad pages offsite, the value proposition had to be made clear for new users. As with the entire platform - the strategy was to provide a more holistic experience for candidates on their journey to employment. We've intoduced a number of ux & brand expression strategies. The page blends relevant editorial content and courses with the actual job description and an in-depth match breakdown module, that also provides immediate feedback and concrete suggestions on what the candidate could improve on their resume or application to be more attractive for the employer.
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