CPHI
CPHI
Lead Product Designer
Design Thinking
Experience mapping
Workshop
Product design,
Design System build
Brand expression
Lead Product Designer
Design Thinking
Experience mapping
Workshop
Product design,
Design System build
Brand expression
Led the product design efforts in reimagining the web experience for CPHI, the largest global platform connecting pharmaceutical professionals. Collaborated closely with the Experience Director, Head of Design, Program manager & UX Writer to create a user-centered, streamlined digital experience that fosters industry connections, supports business growth, and enhances engagement within the pharma sector. This included design thinking from discovery to delivery, ensuring alignment with business objectives, and shipping a visually cohesive, functional, and intuitive interface that meets the needs of CPHI's diverse user base.
Led the product design efforts in reimagining the web experience for CPHI, the largest global platform connecting pharmaceutical professionals. Collaborated closely with the Experience Director, Head of Design, Program manager & UX Writer to create a user-centered, streamlined digital experience that fosters industry connections, supports business growth, and enhances engagement within the pharma sector. This included design thinking from discovery to delivery, ensuring alignment with business objectives, and shipping a visually cohesive, functional, and intuitive interface that meets the needs of CPHI's diverse user base.
Discovery stage: Identified key user pain points through user jobs and problem statements, and hypothesized solutions.
Discovery stage: Identified key user pain points through user jobs and problem statements, and hypothesized solutions.
Synthesized workshop findings with business objectives to create a finalized and streamlined information architecture.
Synthesized workshop findings with business objectives to create a finalized and streamlined information architecture.
Outlined the scope for producing the Design System, defining foundational elements that align with brand and accessibility standards. Along with highly flexible, re-usable content modules essential for supporting the newly defined web experience. The client will now be able to rapidly create new content in a plug-and-play manner.
Outlined the scope for producing the Design System, defining foundational elements that align with brand and accessibility standards. Along with highly flexible, re-usable content modules essential for supporting the newly defined web experience. The client will now be able to rapidly create new content in a plug-and-play manner.
1.2m+
1.2m+
Unique Site visitors
In the last 12 months
Unique Site visitors
In the last 12 months
127k+
127k+
Email Newsletter
Subscribers
Email Newsletter
Subscribers
125k+
125k+
Unique web visits
per month on CPHI Online
Unique web visits
per month on CPHI Online
let's talk
Bookings & Friendships ↓
valuzytejustina@gmail.com
All copyrights for imagery and designs are entirely owned by the respective clients or collaborators they represent. No ownership is claimed.
let's talk
Bookings & Friendships ↓
valuzytejustina@gmail.com
All copyrights for imagery and designs are entirely owned by the respective clients or collaborators they represent. No ownership is claimed.
let's talk
Bookings & Friendships ↓
valuzytejustina@gmail.com
All copyrights for imagery and designs are entirely owned by the respective clients or collaborators they represent. No ownership is claimed.
let's talk
Bookings & Friendships ↓
valuzytejustina@gmail.com
All copyrights for imagery and designs are entirely owned by the respective clients or collaborators they represent. No ownership is claimed.